Demand Brings Back Citrus Donuts for Spring Special -Gourmet treat first introduced in 2005 is back in LaMar’s stores for month of April.

Demand Brings Back Citrus Donuts for Spring Special

Gourmet treat first introduced in 2005 is back in LaMar’s stores for month of April

LINCOLN, Nebraska, March 31, 2009 – One of the most popular gourmet treats in the half-century history of LaMar’s Donuts is back in LaMar’s locations starting today for a limited appearance.

The Citrus Burst – a handmade, glazed donut that comes with bits of lemon and orange flavoring – will be available in select LaMar’s stores through the month of April. First offered four years ago, the specially flavored treats sold out in a number of locations during their debut in 2005.

“We first developed the Citrus Burst as a one-time, seasonal salute to spring,” said Anthony Bonelli, CEO of LaMar’s. “But customers still ask for them to this day, so we thought it a great idea to bring them back for a celebration of spring in 2009.”

Like all LaMar’s Donuts, the Citrus Burst is made from a no-preservative recipe and produced entirely by hand, so no two donuts are exactly alike. Unlike mass-production donuts made elsewhere nearly entirely by machines, every LaMar’s product is hand produced from start to finish, beginning with hand-kneading of the dough to the glazing of each donut.

About Lamar’s Donuts

Founded in 1960 by Ray Lamar in Kansas City, the first LaMar’s Donuts grew to national fame in part due to the long lines of customers that formed every morning at its door, as well as TV appearances by Ray Lamar and his gourmet donuts on NBC’s The Tonight Show and on The Food Network, among other productions. Since franchises became available in the 1990s, LaMar’s Donuts has grown to 30 locations in six states: Alabama, Arizona, Colorado, Kansas, Missouri, and Nebraska. LaMar’s Donuts have been recommended by Zagat’s Survey, the New Yorker and Gourmet Magazine, and were chosen in the summer of 2008 as one of America’s five best donuts by AOL Cityguide. More information is at www.lamars.com.

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