For immediate release – October, 2006
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LaMar’s Donuts Enjoys 15 Percent Sales Growth As Category Revenues Flatten
Franchisees report brisk business during overall downturn in industry
DENVER, CO., October, 2006 – Sales
of LaMar’s Donuts have leaped more than 15 percent in the 12-month
period ending the third quarter of 2006, despite foundering donut industry
sales, according to recent sales data compiled from LaMar’s 26 franchise
operations.
Overall, the company’s franchisees have witnessed an average
15.4 percent increase in unit volume comparable sales from Oct.
4, 2005 through Oct. 3, 2006, according to sales records. And some
individual stores have seen sales explode by as much as 28 percent.
These sales were realized despite the most recent data available showing
an overall 4.3 percent downturn in donut sales nationwide in 2005,
according to the American Institute of Baking.
“Obviously, we’re thrilled
with the latest figures. Any time you hit double digits in the
restaurant market it’s remarkable,” said Anthony Bonelli, CEO of LaMar’s
Donuts. “What’s even more encouraging is that we’ve been able realize these increases
in a market that is seeing a marked reduction in overall sales.”
Bonelli attributed
the increase to the famous loyalty LaMar’s customers have
to the company’s products, as well as superior business practices of the individual
franchisee operators.
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About LaMar’s Donuts
Founded in 1960 by Ray Lamar, LaMar’s Donuts made its debut
in Kansas City. Based on the donut shop's phenomenal success
and widespread reputation, franchises began selling in the early
1990s for bistro-style donut stores. LaMar’s now has 24
locations in six states: Alabama, Arizona, Colorado, Kansas,
Missouri, and Nebraska. LaMar’s donuts have been
recommended by Zagat’s Survey, the New Yorker and Gourmet
Magazine, and have been chosen as best donut by newspapers nationwide.
Additional information can be found at www.lamars.com.
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