For immediate release – November 5, 2004
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Indulge Your Taste Buds, Cut the Carbs:
LaMar Introduces Denver to Its Reduced-Carb Donut
Donut maker reshapes its newest donut offering
by cutting the carbs in half
DENVER – Low-carb diets may help
you lose weight, but let’s face it, there’s just something
about a donut that can make things right with the world. Now, with
a mere 15 grams of net carbs, Denver-based LaMar’s Donuts (formerly
LaMar’s Donuts International) can put into your hands a reduced-carb
donut that’s so indistinguishable from the real thing, they had
to make it square.
Dubbed the “Fifteener,” the donut will debut in most LaMar’s
Donuts locations in early November with a suggested retail price of
$1.19. Based on blind taste tests conducted by the company, LaMar’s
decided to make the donut square to make it easier to identify. “When
developing the product, the low-carb donuts were round in shape and
inadvertently mistaken for the original glazed donut,” says LaMar’s
CEO Anthony Bonelli, “Before we knew it, customers requesting
glazed donuts received the low-carb version – they couldn’t
tell the difference and neither could we.”
As low-carb diets have gained in popularity over the past few
years, donuts, bagels and other carb-intensive foods have seen a subsequent
decline in sales. While many restaurants have been quick to adapt to
the change, it has been more difficult for donut makers.
Many have tried to diversify their menus to cater to carb-counters,
while others have tried to bring low-fat or low-carb donuts to market.
But, like many previous attempts to redesign foods to fit a particular
diet trend, the latter failed because they could not replicate the
taste of the original.
“The trick isn’t making a low-carb donut, that’s
easy,” explains
Bonelli, “the trick is making one that tastes good.” LaMar’s
spent over a year making the Fifteener and didn’t stop until
they had something that could rival the taste of the regular
donuts.
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About LaMar’s Donuts
Founded in 1960 by Ray Lamar, LaMar’s Donuts made its debut
in Kansas City. Based on the donut shop's phenomenal success
and widespread reputation, franchises began selling in the early
1990s for bistro-style donut stores. LaMar’s now has 24
locations in six states: Alabama, Arizona, Colorado, Kansas,
Missouri, and Nebraska. LaMar’s donuts have been
recommended by Zagat’s Survey, the New Yorker and Gourmet
Magazine, and have been chosen as best donut by newspapers nationwide.
Additional information can be found at www.lamars.com.
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